Video Hook
Definition
The opening 1-3 seconds of a video that captures attention and stops the scroll. The single most important element for short-form video performance.
Users decide to watch or scroll within 1-3 seconds. Hooks that work: surprising stats ("You waste 520 hours per year on..."), bold claims ("This doubled my revenue"), curiosity gaps ("Why do 90% of startups get this wrong?"), and visual pattern interrupts. In Orange, every script template leads with the hook by default.
Related terms
A prompt telling viewers what to do next: follow, click, comment, visit a site, or buy. Usually in the last 3-5 seconds.
AI Subtitle GenerationAutomatically creating text captions for video with word-level timing. Can be speech-based (transcription) or script-based (from the same text as voiceover).
AI Music GenerationCreating original musical compositions with AI. For video, it means a background track matched to mood, pacing, and duration with no copyright concerns.
Video TemplateA pre-built structure for video content that defines the sequence, timing, and purpose of each scene. Common formats: Hook+CTA, Problem-Solution, Tutorial.
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