Use Case
AI Video for Social Media Marketing
Social media marketing runs on a steady supply of video, and most teams cannot film and edit that much by hand. Orange lets one social media manager turn a brief into a branded short in a single chat.
Sound familiar?
Algorithms reward daily video posting, and that's hard to sustain
Video production bottlenecks hold back marketing calendars
Maintaining brand consistency across dozens of videos is a real challenge
Each platform has different format preferences
Client work means you can't spend hours editing each video
Here's what changes with Orange
5 videos in under an hour
Each video takes a few minutes of your attention, then renders in 5 to 8 minutes. What used to be an afternoon of editing now fits in a coffee break.
Brand consistency at scale
Brand memory keeps every video on-brand. No style drift when you're producing at volume.
Brand stays on-brand
Your logo, end card, and overlay are saved once and applied to every video. Skip the brand pass on a one-off with a single click in chat.
Chat-based workflow
No editing software to learn. Describe the video, pick presets, download. Onboarding new team members takes minutes.
Example workflow
Open Orange
On Pro and Studio, your brand kit is already loaded. Logo, end card, and overlay are saved on your account and applied to whatever you create next.
Describe the content
"30-second product highlight for the new summer collection. Focus on linen pieces. Tone: relaxed luxury."
Generate and approve
Review the script, approve or tweak, then generate the full video with brand-consistent visuals and voice.
Download and schedule
Download and add to your scheduling tool. Move on to the next video.