CTA (Call-to-Action) in Video
Definition
A prompt telling viewers what to do next: follow, click, comment, visit a site, or buy. Usually in the last 3-5 seconds.
Every marketing video needs a CTA. "Follow for more tips" is weak. "Comment your biggest challenge below" is better because it's specific and low-friction. When Orange drafts a script, the CTA is written into the closing scene.
Related terms
Automatically creating text captions for video with word-level timing. Can be speech-based (transcription) or script-based (from the same text as voiceover).
AI Music GenerationCreating original musical compositions with AI. For video, it means a background track matched to mood, pacing, and duration with no copyright concerns.
Video TemplateA pre-built structure for video content that defines the sequence, timing, and purpose of each scene. Common formats: Hook+CTA, Problem-Solution, Tutorial.
Brand Memory (AI)An AI system's ability to remember and apply your brand style, voice, visual preferences, and content patterns across sessions.
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