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AI Subtitle Generation

Definition

Automatically creating text captions for video with word-level timing. Can be speech-based (transcription) or script-based (from the same text as voiceover).

Script-based generation (used by Orange) has no transcription errors because the caption text comes straight from the script; the timing comes from aligning that text to the voice audio. Subtitles matter: 80-85% of social video is watched on mute, and videos with captions see up to 40% more watch time.

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