Video Template
Definition
A pre-built structure for video content that defines the sequence, timing, and purpose of each scene. Common formats: Hook+CTA, Problem-Solution, Tutorial.
Hook+CTA (15s) is for quick promos. Problem-Solution (30s) follows the PAS copywriting framework. Storytelling (45s) uses narrative arc. Tutorial (60s) is step-by-step. These formats are the scaffolds Orange builds its scripts on.
Related terms
An AI system's ability to remember and apply your brand style, voice, visual preferences, and content patterns across sessions.
Vertical Video (9:16)Video in portrait orientation, 9:16 aspect ratio (1080x1920). The native format for TikTok, Reels, Shorts, and mobile viewing.
Watch TimeTotal time viewers spend watching a video. The main metric algorithms use to decide which videos to recommend.
Faceless VideoContent where the creator never appears on camera. Uses AI visuals, stock footage, animations, or text overlays with voiceover instead.
Try Orange
Create AI videos from text descriptions. Free to start.