Short-Form Video
Definition
Video content under 60 seconds, built for TikTok, Instagram Reels, and YouTube Shorts. Vertical (9:16) format, quick hooks, concise messaging.
Short-form video is the dominant content format on social media. TikTok, Reels, and Shorts all prioritize it in their algorithms. Key characteristics: 9:16 aspect ratio, hooks in the first 1-3 seconds, subtitles for sound-off viewing, and clear CTAs. AI tools have made this format accessible to anyone with an idea.
Related
Related terms
Text-to-speech technology that generates spoken narration from text. Modern AI voices sound natural with proper intonation and pacing.
Video HookThe opening 1-3 seconds of a video that captures attention and stops the scroll. The single most important element for short-form video performance.
CTA (Call-to-Action) in VideoA prompt telling viewers what to do next: follow, click, comment, visit a site, or buy. Usually in the last 3-5 seconds.
AI Subtitle GenerationAutomatically creating text captions for video with word-level timing. Can be speech-based (transcription) or script-based (from the same text as voiceover).
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