Brand Memory (AI)

There are two halves to this and they work differently.

The declared half is a Brand Kit: your logo, your colors, your font, an end card. Upload it once, or point the importer at your website and let it read the theme color, the favicon, and the Google Font straight off the page. It applies mechanically at render time, and the logo bug is sized and placed to land inside the platform's safe band instead of under the header.

The learned half is quieter. Every time you approve a script or shorten a scene, that choice updates a profile weighted toward your recent behavior. Nobody hands you a preferences form. After a handful of videos the defaults stop being generic and start being yours, and the questions asked up front get shorter because most of the answers are already known.

The learned half is kept per audience, which matters the moment you run more than one thing. An agency running a fitness client and a fintech client does not end up with one averaged house style smeared across both.

What this buys is consistency at volume. One good video is a matter of effort. Forty videos that look like they came from the same company across three months is a memory problem, and it is the one an individual creator solves by remembering and a team solves badly with a brand guidelines PDF nobody opens.

The failure mode to watch is lock-in to a style that quietly stopped working. Preferences learned in March still get applied in August unless you override them, so approve something deliberately different every so often.