AI UGC

UGC stands for user-generated content, the reviews and unboxings real customers post. Brands noticed those clips often beat polished ads in a feed, because people scroll past anything that looks produced. So the style got copied: handheld framing, someone talking like a friend, a product shown in a kitchen instead of a studio. Paying real creators for that is slow and adds up. AI UGC is the shortcut.

There are two kinds, and it's worth keeping them apart. The first uses an AI avatar, a generated person who reads your script to camera. It's the closest copy of real UGC, and also where the trouble sits: viewers are getting better at spotting synthetic faces, and passing a generated person off as a real customer is a disclosure problem waiting to happen. The second kind keeps people off screen. A voice tells the story, the visuals show the product and the problem it fixes, and captions carry the message for anyone watching muted.

Orange makes the second kind only. It has no avatars and no on-camera presenters. What it does have is a format called Product promo, which runs from a problem to your product to one clear next step, rendered as a vertical short with narration and word-timed captions. On Pro and Studio the Brand Kit adds your logo and colors.

Whichever route you take, the script decides whether it works. A UGC-style ad lives or dies on its first line, which has to sound like something a person would actually say about a product they used. "This changed my mornings" is a cliche. "I stopped buying coffee at the station after week two" is a specific, and specifics are what make the format believable.

Test cheaply. Make a few versions with different opening lines, run them on a small budget, and keep the one that holds attention past the third second.